Behind a Label

The pattern of the fair trade logo has two symbolic meanings, which symbolizes that producers raise their hands and regain their autonomy and voice; it also represents consumers cheering for participating in a beautiful movement.

The fair trade mark, also known as "International Fair Trade Certification", is the most recognized fair trade certification system in the world. This certification system is operated by two major organizations: the International Fair Trade Label Organization (FLO International) is responsible for standard setting and assisting production Business; the Fair Trade Certification Organization (FLO-CERT) is responsible for authorized certification and supervision. The planting and harvesting of products conforms to the fair trade certification standards regulated by FLO International; the supply chain is also inspected by FLO-CERT before it is authorized to use the fair trade certification mark.

Companies that sell fair trade products must also meet the standards of fair trade certification and become a franchised seller before they can use fair trade trademarks on their products.

Behind the fair trade label, not only guarantees fair prices for producers, but also complies with ILO regulations, prohibits child or slave labor, guarantees safe workplaces and the right to form trade unions, and strictly abides by the UN Charter of Human Rights. At the consumer level, it enables them to better understand the trade and sources of product raw materials, encourages long-term business relationships between sellers and buyers, establishes a transparent supply chain, and mutually beneficial profitable business models.

Want to know more?

- What is Fair Trade?

- Fair Trade Markets VS Free Trade Markets

- How Fair Trade can help Producers?

- How can Fair Trade help Consumers? 

- Is Fair Trade equal to Organic? 

- Are Fair Trade products more Expensive?