Fair Taste (HK)
Founded in 2004 by Puifung and two like-minded friends, Fair Taste (HK) was the first Fair Trade social enterprise established in Hong Kong, Mainland China and Taiwan. Having previously worked at Oxfam HK and Greenpeace, Puifung was clearly aware that unfair trading has led to poverty and environmental degradation in our world. Knowing that large corporations decide how the majority of our world resources are used, Puifung hopes to run a sustainable business that is also ethical. In the very same year, the first local Fair Trade brand – FAIRTASTE – was born. From there, we are all set to spread our FAIRTASTE spirit beyond.
FAIRTASTE - FAIR IS THE NEW TASTE!
= Fair Trade
FAIRTASTE is the first Fair Trade brand in Hong Kong, a social enterprise devoted to promote Fair Trade Organic products and ethical consumption. FAIRTASTE products are locally made, delicious, fresh and free of additives. We believe everyone can contribute to a sustainable future by buying, serving and gifting Fair Trade products.
FAIR IS THE NEW TASTE!
FAIRTASTE carries our mission in spreading Fair Trade whilst sharing our vision for a fair and sustainable way of life with people who are looking for a simple yet healthy lifestyle.
F = Fair Trade
A = Appetizing
I = Irresistible
R = Responsible
T = Traceable
A = Appealing
S = Sustainable
T = Tasty
E = Eco-friendly
What’s more? FAIRTASTE products are also organically/naturally grown and locally made using the finest Fair Trade ingredients traceable to the origin, meaning you can always feel safe when consuming FAIRTASTE products. In line with our commitment to sustainability, whenever possible, all packaging materials are made from FSC or recycled materials printed in soy ink.
To support sustainability, all packaging materials are made from FSC or recycled materials as much as possible and are printed with soybean ink.
Soybean Ink is an ink made from soybean oil instead of traditional petroleum solvents. Soybean oil is an edible oil, and when decomposed, it significantly reduces the risk of organic solvent and heavy metal residues when using traditional inks.
Soybean is an annual herbaceous plant with high protein seeds that can survive even after dehydration and can continue to grow after absorbing water. Soybeans are not only infinitely renewable, but can also be recycled more effectively when the printed materials using soy ink are recycled, and the waste residue can be better decomposed naturally, significantly reducing the pollution caused by the use of fossil fuels such as petroleum and ensuring that modern technology has sufficient energy and power for sustainable development.
・Fair Trade movement started
・1 st Fair Trade Certified Mark was founded
・Fair Trade Labelling Organization International (FLO) was founded
・FAIRTASTE was born
・Launched 1st product
・Fair Trade Coffee
・1st Fair Trade brand in HK
・The first Fair Trade food distributor in Hong Kong
・Launched FAIRTASTE Fair Trade Organic Tea
・The first certified Fair Trade Tea in Hong Kong
・Introduced Thandi – the world’s First Fair Trade wine to Hong Kong
・Started our first Festival Gift Project for Christmas
・Launched the first locally made Fair Trade snack, using 100% Fair Trade certified ingredients, a project that benefit farmers in developing countries as well as marginalized groups in HK
・Expand retail channels to 8 FAIRTASTE Mini Stores
・Participated in Wine & Dine Festival with over 188,000 visitors
・Launched our rebranded and redesigned FAIRTASTE products, led by Groundwork Architecture + Urbanism Ltd. X Hinz
・Set up food factory
・launched the FAIRTASTE bottle tea.
・Same year FAIRTASTE Phoenix Mooncake was launched
・Made our first participation in the Restaurant and Bar Expo Hong Kong
・Expand Food Factory to “Fair Ladies Craft Workshop” with support from Enhancing Self-Reliance Program by Home Affairs Department
・Pop-up Café: Cafair • Taste @PMQ
・HOFEX Exhibition at HKCEC