What is Fair Trade?

Fair Trade vs. Free Trade


Fair trade is a social movement that promotes sustainable development of trade models, through the power of consumers to improve the working environment of producers and the community economy.


Fair trade is based on producers and focuses on how to improve producers' living conditions through trade. The core of free trade is free competition, cost compression, and profit maximization, which rationalizes the exploitation of producers and ignores the current situation of unreasonable income of producers.


The fair trade model pays special attention to the export of products from developing countries to developed countries, allowing consumers to purchase fair trade organization certified products with fair trade labels at reasonable prices to reduce the exploitation of producers during the trade process. To ensure that farmers and workers in developing countries have a reasonable working environment and rewards, reduce damage to the environment, drive consumers to widely recognize fair trade consumption patterns, and create a sustainable and just society.


Fair Trade emphasizes the establishment of a long-term partnership between consumers and producers based on dialogue, transparency and mutual respect in trade activities to promote fairness in global trade, and actively pays attention to environmental protection issues to achieve a sustainable trade model.