One of the finest fragrant rice. Aromatic scent, and perfection in taste and tenderness.
Fair trade is introduced to help farmers to improve their community & lives.Cambodian Jasmine rice were adjudged world’s best in taste at the Competitive Rice Tasting event at the Rice Traders World Rice Conference for several consecutive years.One bag of rice can change one person’s life. Each grain of rice contains care and hope. This bowl of rice improves the health of both ourselves and our land; it also gives us warmth. We thank each person who is eating this rice.Connoisseur products are packed by licensed sheltered workshops.A portion of proceed from all Cambodia Connoisseur products will be contributed to help expedite Cambodians get out of poverty.How to get more out of brown rice?Unpolished (brown, red, black) rice is a seed, so there are natural defense mechanisms that protect the nutrients within the seed. It includes enzyme inhibitors, phytic acid, tannins. There are three common ways to remove it: soaking, germination, and fermentation. Phytic acid is found in the outer layer of grains, and it hinders the body's absorption of minerals such as calcium, magnesium, copper, magnesium, and zinc. When we soak the unpolished rice(seed), we are misleading it into germination and removing its defense mechanisms.It is recommended to soak unpolished rice overnight or more than seven hours to neutralize most of the phytic acid. Soaking activates the complete nutrition of food, increases the energy of vitamins A, C and B, better absorbs proteins, and releases active enzymes.
Connoisseur products are packed by licensed sheltered workshops.
A potion of proceed from all Cambodia Connoisseur products will be contributed to help expedite Cambodians get out of poverty.
FAIRTASTE is the first Fair Trade brand in Hong Kong, a social enterprise devoted to promote Fair Trade Organic products and ethical consumption. FAIRTASTE products are locally made, delicious, fresh and free of additives. We believe everyone can contribute to a sustainable future by buying, serving and gifting Fair Trade products.