華盛頓特區（2021年9月28日）—世界上第一家也是唯一一家公平貿易、B-Corp認證和各農場共同擁有的朱古力公司Divine Chocolate，以推出新穎的品牌而自豪，其特點是充滿活力的新包裝和呼籲全世界朱古力愛好者採取行動，幫助結束可可產業的剝削。以"所有酒吧都直接改善農民生活"爲標籤的現代標誌，展現了與農民和主人溝通神朱古力合作的品牌標誌性握手。 爲了將消費者與他們的購買選擇如何給其他人帶來力量，每個包裝紙都強調了神差和神差改變可可產業的使命。 該品牌的13種味道的深色、牛奶、白色朱古力棒以可共享的碎片爲特徵，每個碎片都刻有圓形、可可豆和該品牌的"一個目的"使命宣言。
Divine朱古力北美地區執行副總裁兼總經理特洛伊·皮爾利（Troy Pearley）表示:"在朱古力方面，小選擇會帶來很大的變化。" "這些品牌的更新更好地反映了我們對影響可可產業的社會和經濟剝削的承諾。 消費者購買的所有朱古力棒都改善了農民和家人的生活。"農民們從大豆到酒吧完全可以追蹤，他們共同擁有這家公司，讓巧克力產品中的可可追溯到它起源的村莊。 這些同級最佳實踐在陰影中成長，並且手工收穫，保證了品質的優秀性，並推動了社會和經濟利益的最高標準。
農民剝削造成的貧困是可可產業內部問題的根本原因，從童工、性別不平等到森林砍伐。 與共同擁有Divine朱古力（Divine Choco）的Kuapa Kokoo合作，致力於引領沿着可可供應鏈變化的革命，讓農民和他們的家庭繁榮昌盛。B公司認證的Divine朱古力是加納熱帶雨林中家庭農場主種植的公平貿易糖和單一原產地公平貿易可可豆製成的。
Washington, DC (September 28, 2021) – Divine Chocolate, the world’s first and only Fairtrade, B-Corp certified, and co-owned-by-farmers chocolate company, is proud to debut refreshed branding that features vibrant new packaging and a powerful call to action for chocolate lovers worldwide to help end exploitation in the cocoa industry. Encircled by the tagline “every bar directly improves the lives of farmers,” a modern logo depicts the brand’s iconic handshake to communicate Divine Chocolate’s partnership with farmer-owners. To connect consumers to how their purchasing choices can empower others, each wrapper highlights the Divine Difference and Divine’s mission to change the cocoa industry. The brand’s 13 flavors of dark, milk, and white chocolate bars feature shareable pieces, each also imprinted with the roundel, cocoa beans, and the brand’s “one purpose” mission statement.
“When it comes to chocolate, small choices create big changes,” said Troy Pearley, Executive Vice President and General Manager, North America of Divine Chocolate. “These branding updates better reflect our commitment to the social and economic exploitation that has impacted the cocoa industry. Every chocolate bar that consumers purchase improves the lives of farmers and their families.” Fully traceable from bean to bar, farmers co-own the company, allowing the cocoa in every chocolate product to be traced back to the village from which it originated. Shade-grown, and hand-harvested, these best-in-class practices ensure excellence of quality and drive the highest standards of social and economic good.
The poverty created by farmer exploitation is a root cause of issues within the cocoa industry, ranging from child labour and gender inequality to deforestation. In collabouration with Kuapa Kokoo, the co-op that co-owns Divine Chocolate, Divine is committed to leading a revolution that propels change along the cocoa supply chain, enabling farmers and their families to flourish. A B-Corporation certified company, all Divine Chocolate is made with Fairtrade sugar and single-origin Fairtrade cocoa beans grown by family farmers in the rainforests of Ghana. Its chocolate bars contain
